Bottleneck-oriented Business Management

Bottleneck-oriented Business Management
by: Stephan Szugat

Simple and effective Business Management
In every enterprise there are, at every time, one or more bottlenecks, which have influence to the commercial situation. Bottleneck-oriented business management has the purpose to early track the bottlenecks and to remove them, to allow an optimum of commercial development. To know at any time, what a business lacks of and to be able to add the missing things, is today a determining competition advantage. Bottlenecks can be, e.g.:
low sales proceeds
high due or overdue accounts receivables
low liquidity (Cash on Hand, etc.)
high amount of liabilities
low number of customers
too many new customers
too high capacity utilization
defective administration or management
and a lot more.
These example show that bottlenecks not only concern negative circumstances, but also can apply to positive commercial development. If an enterprise takes up many new customers, this results in new orders, which lead to other circumstances, like a possible excess in capacity utilization. In case the excess of capacity utilization stays for a longer time, this may result in a lower employee motivation, because of a slump in working atmosphere within the company, which then could lead to less qualtiy of the work performed.
Due to a TIMELY reporting system many companies take care of reaching the desired commercial development. However, a regular analysis of expenses or the annual reports are not enough to control a business today. In the today's dynamic markets these evaluations are too statical, too much oriented on the past commercial development, which had been achieved. Also cost accounting only shows what has happened in the past. The actual direction in which a business is running could not be seen.
Imagine a business to be a car. If you sat down in a car, do you like to receive information from the instruments from the last year or month? Probably not. You would like to have actual information about fuel tank content, coolant temperature and a lot more. Bottleneck-oriented business management should exactly bring the most important and actual information about a business to you, including so-called early warning signals (Screenshot abenetis ERS-Diagram).
Data oriented to the past for early-warning-systems?
A working early-warning-system needs data which are not oriented to the past, like from cost accounting or year-/month-end-closeings. It needs data from so-called early indicators, which has to be gathered from different areas of an enterprise. Of course, figures from the finance and accounting department belong into an early-warning-system, but they only have a subordinated role, because they are oriented to the past.
Nowadays the reporting must show the present situation of a business. In many businesses the expenditure of time for the reporting rose considerably, due to the today's flood of information. Aggravatingly added to this, is the selection of the really relevant business ratios, which allow an appropriate overview of the actual business situation. Too often reports are prepared, which are not perceived by anybody, due to the lack of necessary statements about the business development.
There are already proven business-ratio-systems, that enterprises only need to take over. Get back into the car again, imagine you have only one instrument in front of you, which shows the value "35". What does this signify? It is not recognizable how many fuel exists, how the Temperature of the coolant is or how fast the car is driving, etc.
At this example you could recognize the little expressiveness of only one business ratio. It shows the importance to use the right business ratios, which must have a connection to each other and which have a different temporal origin. Nevertheless, many business ratio systems are mostly based on data which originate from the past.
This turns often to the problem, that immediate information are not available, to indicate the actual situation of a business. However, there is still the alternative, to reduce the period of the past. How would it be with one week instead of analysing business data every 4 weeks? This would lead to the fact that you could act a few weeks earlier, if something should run a little bit inclinedly.
Only very few data are needed to receive an informative evaluation. This again is comparably with a car. If you are driving with your car, you only receive a small, well-chosen number of information and nevertheless, have an actual picture of the situation. This is also possible for businesses, as well!
As a motorist we receive only one fraction of the data which is acquired by the system of the car, and just these fraction of information is enough for us to reach the desired destination. When traveling usually we are well prepared, but the principle of the preparations is often neglected in business operation. As it is with traveling, the final goal has to be clearly stated by the business management. This could be done by having planing data available. Only by target/actual comparison divergences of the commercial development will be recognized.
Unfortunately, many small businesses renounce to use plan data. Besides, it is not about, to cut plan data into the smallest pieces, but only to get a rough picture, what the business is going to achieve. It is absolutely possible to run a business on the basis of the figures from the previous year, however, to use these figures, the past commercial development should be taken into consideration. So the figures from the previous year should be improved to fit with the new goals. And finished are the planning data and the basis for an operational risk management are laid. Still if it is most important to know the actual bottlenecks in business operation.
Recognize problems and act!
One of the most important factors in business management is the early recognition of problems and potentials. There are bottlenecks in every business, which could have serious results. Pecuniary difficulties could lead to bankruptcy for example. Therefore symptoms must be recognized early, in order to turn a possible crisis away and to secure the future of your business. Also to use available potentials, regular analyses should be done. Nowadays products and services could not be sold forever, because product cycles become shorter and shorter due to market dynamism. The recognition and development of potentials is exceptionally important, to avoid losing the already achieved basis of a business.
About the author:
Stephan Szugat is founder of abenetis a web-based service about Business Management Solutions focusing on the core needs of business management. This includes operational and strategic analysis especially Early-Recognition-Systems, Knowledge-Management and other Services for small and mid-sized businesses. He has approx. 15 years experience in the Finance and Accounting Area from companies of different size and from various industries. http://www.abenetis.com/

Asset and liability basics

Asset and liability basics
by: Mansi gupta
Knowledge of accounts can make life much easy. If you are to invest in a new business or joining your forefather뭩 business, planning to take some loan, looking for job in any marketing company, desire to be the manager of a multinational company or have the onus to manage your own assets and liabilities, knowing some basics of accounts becomes mandatory.

Broadly, accounting is bifurcated into two categories-
Cash Bases Accounting
Accrual Accounting

The Cash Based accounting pertains to the management of an individual뭩 personal monetary transactions. In this case, he keeps a track of the money he withdrew, deposited, gave or received from someone etc. This accounting comes to life when actual cash transactions take place.
The Accrual Accounting requires an accountant who notes the transactions even if no money has been actually exchanged. This method works on the principle of comparing or seeing the ratio of the expenses to expenditure. If the expenditure is more, you need to cut down your luxuries, if not then it뭩 always good to have some savings for future. This type of accounting tells you the amount that you owed; this might not match with the figure of your bank balance.

In the language of accounting there are several key terms that one needs to be familiar with. Some of the crucial ones are discussed below-
The Assets- the assets are generally those possessions of an individual that have a good market value or are quite valuable. Assets are mainly classified into three types-
Current Asset- the cash is the most basic asset of any individual. The money that is being held in accounts like the checking and savings accounts is also included in the cash. Also inclusive are the marketable securities in the form of bonds, stocks, shares etc. The money lent or payments due from clients, even form a part of it.
Fixed Asset- comprises of all the tangible valuable things like property, machines, equipments, land and the like that are not meant to be sold.

Intangible Asset- incorporates all the untouchable things like copyrights, patents, trademarks etc. that have tremendous monetary significance.

The law of opposites governs the nature; where there are assets, there will be liabilities. These are the debts that you have to pay back to your creditors. This can be done through giving cash or any other asset like jewelry, some other goods etc. Liabilities again are of two kinds-
1. The Current Liabilities- the liabilities that are to be paid back within a certain time limit and most often through your current assets. These include the accounts payable i.e. type of bill that you have to monthly, the Notes Payable-loans taken from banks meant to be repaid within 30 days and the Accrued Expenses- the compulsory expenses like taxes, wages, interests etc. where the bills are not received but the balances of each must be repaid.
2. Long Term Liabilities- those debts that can be repaid at ease for the tenure is more then a month.

The Financial Capital- is the economic capital. It is any liquid medium or merchandise that stands for wealth or other styles or capital. There are four ways to manage and display the financial capital. First, this capital is needed when a contract is made with any sort of capital asset. The financial instruments work in the form of currency in case of sale, purchase or trade of goods i.e. the medium exchanges. Second, it works as a settled medium or mode like gold for the
Standard of Deferred Payment. Third, The Unit of Account has a market value attached to it which in turn varies with the economy of the country. Fourth, The Source of Value is concerned with financial capital that needs to be saved and recovered. It is a collection of things like gold, real estate, collectibles etc.

Petty Cash is an important factor in business. It is the smallest account within a business setting or the cash in bills and coinage required to pay little expenses.
Types of Business- there are several kinds of business one should be aware of like

Sole proprietorship- where a single individual who starts the business owns it too.
Partnerships- the companies or businesses started by two or more persons where they conjointly own it.

Corporations- involve lot many shareholders or investors who are responsible in taking decisions for the company.
Limited Liability Companies- can be said to be sisters of corporations. Here the business members are not under a legal obligation to pay the debts if the business fails.

Payrolls- the term payroll designates the manner in which you will be paying the employees of your company and even yourself. Many multinational companies cater to payroll service provider companies that do the work quite efficiently.

These are some of the broad guidelines that will help you grasp the basics of accounting. It is essential to have some such wisdom for accounts as it is fruitful in all walks of life.

 

An introduction to point of sale software

An introduction to point of sale software
by: Jakob Jelling
Point of sale software gives business owners a convenient way of checking out customers and of recording sales. It can keep a record of the store inventory, updating it when an order is processed. It can also print out receipts, carry out credit card processing, track customers, etc. Point of sale software eases the flow at checkout terminals, while recording all the information that can help you make better business decisions.
Point of sale software allows users to input via keyboard or mouse, and some even have a touch screen interface. You can install the software on your checkout register.
When checking out a customer you can either input the sales item yourself or use a bar code scanner. The point of sale software will look up the item in the inventory and bring up the price. It can also calculate tax on the item and change for the customer.
POS software can print out receipts and reports. Point of sale software makes your business accounting a lot easier by creating reports on inventory, sales, customers, etc. Since it is already recording each sale, it can easily tell you the sales and revenue of the day.
Point of sale software can also help with credit card processing. Credit cards are the preferred method of payment. People do not want to carry around cash for all their purchases. Credit card is a convenient method of payment and if you do not have credit card processing, your business can lose some of its competitiveness.
Point of sale software receives input from the POS hardware, which is the scanning station for the credit card. The software will process the credit card payment for you. It can check that the card has not expired and is valid. You will need a merchant account for the point of sale software to do its job.
POS software is generally easy to install and easy to use. You will need to know how to update inventory and record a price change for an item. Point of sale software usually provides an easy to use interface to do this. It can make the job of the cashier a lot easier by automating the routine tasks of the day.
There is a wide variety of point of sale software available. You can choose one that fits your budget and meets the needs of your particular business. The software will have compatibility requirements with the point of sale hardware. It will also have operating system requirements such as it might need a Windows or Linux system.
Point of sale software can more than pay for itself over time by making checkout faster and doing your accounting for you. Point of sale software may be the right solution for your business and can provide you with tons of benefits.

After the latest and accurate help in relation to accountancy.

After the latest and accurate help in relation to accountancy.
by: Tom
When you are looking for high-class advice concerning accountancy, it will be hard sorting out the best information from foolish accountancy proposals and guidance so it's best to know ways of moderating the information offered to you.
NetSuite: Small Business Accounting
NetSuite offers an integrated online accounting application with ecommerce, sales, inventory, shipping and support. Free Trial.

Now we would like to offer you some advice which we advise you to use when you are searching for information about accountancy. You need to realize the guidance we put forward is only pertinent to internet based information concerning accountancy. We don't really offer any direction or assistance when you are also conducting research in books or magazines.
OpenPro: Web Based Accounting
Offers Web-based, open source ERP accounting system with financials, supply chain, manufacturing, CRM and ecommerce features.

An interesting tip to pursue when you're presented with information and suggestions on a accountancy website would be to determine who owns the site. Doing this could reveal the owners accountancy credibility The easiest way to reveal who owns the accountancy web site is to find the sites 'about' page.
Any reputable site providing information concerning accountancy, will always have contact information which will record the site owner's contact details. The details should make known some key points concerning the owner's requisite knowledge. You can then arrive at a decision about the webmaster's depth of experience, to offer guidance about accountancy.

Accounting Methods � Cash and Accrual

Accounting Methods � Cash and Accrual
by: Richard A. Chapo
When starting a business, you have to determine the method you are going to use for accounting and paying taxes. The two choices are the cash method and the accrual method.
Cash Method
If you are looking for simplicity, the cash method is probably your best accounting choice. Generally, income and deductions can be claimed when payment is actually received or made. This is best shown with an example.
I open a small business and have to order business cards and stationary. I receive the products and pay the invoice on November 18, 2005. Under the cash method, I can deduct the cost on my 2005 tax return.
Some businesses are restricted from using the cash method. C corporations may only use the cash method if they have less than $5 million in gross revenues for a particular year. Professional Service Corporations can use the cash method without limit, while farming corporations can due so if gross revenues are less than $25 million. Tax shelters are prohibited from using the cash method.
Accrual Method
The Accrual Method of accounting is a bit more complex. Under this method, the focus in on the date the expense is incurred, not paid. Although this may seem a small difference, it can play havoc with your books and piece of mind.
Using our previous example, assume I order business cards and stationary on the December 18, 2005. I receive the products on December 30th, but don뭪 pay the invoice until January 20, 2006. When can the expense be claimed? It depends on when economic performance occurred.
Generally, economic performance occurs when goods or services are provided to you. In the above example, economic performance would arguably occur when the business cards and stationary were delivered with the invoice on December 30th. Thus, I would be able to deduct the expense for the 2005 tax year.
In Closing
As you can see, the cash method is the easier of the two accounting methods. To determine the best method for your business, speak with a tax professional.
 

10 Amazing Ways To Jump Start Your Sales

10 Amazing Ways To Jump Start Your Sales
by: Wesley Atkins
1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.
2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.
3. Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.
4. Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.
5. Model other successful business or people. I'm not saying out right copy them, but practice some of the same habits that have made them succeed.
6. Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results.
7. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.
8. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.
9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.
10. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.

9 things you must do to maximize your chances of obtaining a small business loan

by: Neil Best
To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria.
To vastly increase your chances of a successful funding application, you will need to present the following information:
1. The reason for the loan. The lender will be looking for something that fits within the normal range and expertise of your business. The amount may cover a number of items, so you will need to cover each.
2. The amount required, and the repayment term of the small business loan you want. (e.g. $10,000 term 5 years, payable quarterly).
3. Details of how you will repay the amount borrowed. For example, 밊rom the increase in profits of reduced running costs of the Whizzbang Go4It�
4. Details of security you will be able to offer to the lender. This will act as reassurance for the lender. If you뭨e not prepared to put up some aspect of security, then why should they?
5. You will need to include your business plan which will serve to answer essential questions relating to management capabilities, information about the market you operate in. What kind of business you are in etc.
6. 3 Years financial statements. You will need to present quality financial information from your accounting software, preferably signed off by your accountant or tax advisor.
7. Latest Set of Management accounts. Again produced from your accounting software.
8. Accounts receivables (debtors) and payables (creditors) ageing reports.
9. Principals financial statements. � Particularly required if some form of security is necessary.
If you are a new company, the emphasis is going to be on your business plan , and the security (also called collateral) you or your business can provide against the loan.
You must take the time to practice presenting your case to the bank or lender to iron out any glitches. Practice on your colleagues and family (you never know, they might be so impressed, they'll invest or lend!). It may help to role play the lender and come up with as many pointy questions as possible. The more time you take the better your chances will be. (But remember, don뭪 fall into the analysis paralysis trap!)
Good luck!

About the author:
Neil Best is an accountant with over 15 years experience in business finance. This article and other useful business finance information such as making effective business plans and sourcing and applying for business grants can be found at http://www.smallbusinessfinancetips.com/small-business-loans.html

9 Strategies for Writing Accounts Payable Procedures

9 Strategies for Writing Accounts Payable Procedures
by: Chris Anderson
You have permission to publish this article free of charge, as long as the resource box is included with the article. If you do run my article, a courtesy reply to sean@bizmanualz.com would be greatly appreciated. This article is 1,067 words long including the resource box. Thanks for your interest.
The Cash to Cash Cycle
Part Four of Series
Part One: http://www.bizmanualz.com/articles/01-05-05_inventory_procedures.html/?ART78
Part Two: http://www.bizmanualz.com/articles/01-11-05_accounts_receivable.html/?ART79
Part Three: http://www.bizmanualz.com/articles/01-18-05_Sales_Marketing.html/?ART80
Next Week: Complete Cash to Cash Cycle
The white flag is just a nose away꿻oward the Million dollar prize in cash savings for your business�
So far, in Inventory and Accounts Receivable, we've found $250,000 each in cash savings. Then we found another 250K in Sales and Marketing. And so, now, Accounts Payable is the final process within the Cash to Cash Cycle - and also the final $250,000.
The cash cycle is undoubtedly the single most important process to optimize for any business � from when you spend money to when you get money.
Circling the Cash to Cash Cycle
So let뭩 tie this back to accounts payable - the event that pays for the liability incurred by purchasing, which is for inventory required by manufacturing to meet demand. Sales generate this demand that creates the accounts receivables, which is turned into cash. And now we have come full circle and completed the discussion on the cash to cash cycle.
Increasing the Velocity of Accounts Payable Processes
Your accounts payable is a bit different than the other processes we have examined so far. The first three processes we looked at represented processes where the focus was on reducing the size of assets (inventory or accounts receivable) or expenses (marketing) and increasing the velocity or cycle time. But in accounts payable our focus is on increasing the size of the asset, while maintaining a solid credit rating - and increasing the velocity of the process.
Now let뭩 look at how to find $250,000 in accounts payable savings. If your organization has $500,000 in accounts payable each month, then STOP! We can find $250,000 in savings right here. Where, you ask? Increasing payables by 25% will produce $125,000 in cash plus $125,000 from automating tasks, taking more discounts, and managing the process better.
Service Business Procedures Case Study
An organization with $600,000 in monthly payables needed assistance. We examined their payables process to understand and quantify workflow, paper processing and credit issues. Then we designed and implemented a process to increase their use of payables and discounts, improve their payables cycle efficiency, and tie it to their purchasing and receivable cycles. We then reinvested $50,000 back into an Enterprise Resource Planning (ERP) program to automate some of the processes that weren뭪 automated already.
The metrics we developed reduced their purchasing & payables expenses by 25% and increased their efficiency from 50% to 75% within 2 months of implementing the new procedures. With these new processes and reports, the company now tracks payables cycle efficiency and average days payables, rather than just bills paid on time or outstanding balance, as the measure of their payables effectiveness. The result: an extra $300,000 in cash plus a 50% increase in process capability (capacity).
But how?
Methods to Design Your News Accounts Payable and Accounting Procedures
� Eliminate Paper. The single biggest cost for any purchasing and payables department is paper, including: purchase orders, purchase order follow-up, small-dollar purchases, delivery tracking & receipts, and vendor payments. Utilizing paperless invoices, Web-based supplier self-servicing, centralized vendor files, automated workflows for electronic or imaged invoices (see ERP below), and payment methods, such as business credit cards, Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT), can reduce paper handling costs by as much as 90%.
� Integrate ERP Systems. Enterprise Resource Planning (ERP) automates the purchasing and payables functions, which allows a company to get more work done with fewer personnel. Also, electronic invoice matching applications save time in retrieving paperwork. It is estimated that an ERP system can annually save an organization $300 per million in sales.
� Increase Payment Terms. Negotiate payment terms based on receipt of goods or the invoice. This can add one week or more to your terms, which can be 25% of 30 day terms. Use EFT for just-in-time payments to maximize your payables terms and minimizing the impact to your credit.
� Take Payment Discounts. If you are getting 2%/10 net 30 terms, then consider taking it. This means you are offered a 2% discount if you pay within 10 days, instead of the normal 30 day terms. This translates into an 18% return on your capital, and for many organizations this is a good return on your investment.
� Review Purchases. Purchasing is a continuous process that requires continuous review. Consider: transportation charges, expedited fees, odd lot penalties, new pricing, new products, consolidating vendors, new vendors or buying groups, payment terms, and more. Communicate with your suppliers to improve the process. And review and monitor everything to account for changes in your environment.
� Communicate with Suppliers. Communicate with your suppliers to improve the process. Ask suppliers to submit their invoices electronically. This will save you time, resources and losses due to waste.
� Eliminate Disputes. Disputes with your suppliers are typically the result of a problem with your purchasing/receiving process. When disputes occur, review your purchasing procedures to ensure that they are producing the correct metrics and that you are not forced to pay for your mistakes.
� Reduce Errors. Overpayments, payments made to the wrong vendors, fake invoices, or even late payments represent a common problem for payables. Increasing your focus on error control, along with written procedures and audits, can reduce these errors considerably.
� Train personnel. Provide your accounts payable staff with regular formal training. This will arm them with better knowledge of frauds, negotiating skills, and an understanding of the economics of payables � which will result in improved effectiveness.
Accounting Policies and Procedures for Cash in the Bank
In the past few weeks, we have showed you four parts of your financial statements that will each contribute $250,000 in cash savings. The last hurdle was Accounts Payable, and we sailed through it. And now we have crossed our final goal: $1,000,000!
Time was - and is - the key. All you have to do is own it. And, remember, next week we will put together each of the four elements of the cash to cash cycle, and look at how it affects the working capital of your business.

About the author:
Chris Anderson is currently the managing director of Bizmanualz, Inc. and co-author of policies and procedures manuals, producing the layout, process design and implementation to increase performance.
To learn how to increase your business performance

7 Things to Consider Before Buying Small Business Accounting Software

7 Things to Consider Before Buying Small Business Accounting Software
by: William Siebler
The world of small business accounting software can be a minefield for any business owner. However choosing the right package is one of the most critical business decisions you will make.
Here are the seven things you must consider before making a purchase that will help you achieve your businesses goals.
1. Scalability
Businesses change over time so it's critical that the small business accounting software you choose can change too. Some things that often change are the number of products and services offered and the number of employees. When you choose your package try and imaging the business in 5 years or 10 years time and how different it will be. Use this information to guide your purchase decision. It may well be better to pay a little more now for the software knowing that it can be easily
upgraded when needed with minimum disruption and cost to your business.
2. Support
It is important that any software has great support for when something goes wrong (and it always does). Most major companies offer support but you also need to think about support in your local area. It's often much easier to have someone locally come in and do things you need done with your software than have someone trying to help you over the phone. Make some
enquiries with other businesses about the package they use and who helps them.
3. Accountant Interface
It's most unlikely you will handle every aspect of your businesses accounting. Your accountant is an important factor in making the right decision. What software are they used to working with and what do they prefer? Can you easily supply them data and reports from your package without the need for any extra work (which you'll have to pay for). Don't be afraid to ask their opinion as they live and breathe this stuff.
4. Best Value For Money
Once you have selected the right package for your business you may as well get the best value. Shop around as the price can vary greatly and the product is exactly the same. Online merchants such as Amazon may offer better pricing because of the sheer volume of products they sell. However price is only one part of the equation so if their is great merchant locally with support or installation assistance this may be far more valuable.
5. Major Brands
There are two major players in the small business accounting software market. They are QuickBooks and Peachtree. Microsoft is expected to enter the market soon. I recommend choosing a major brand so that you can get regular updates and you know the company will be around as long as your business needs them.
6. Ease of Use
Ease of use is a personal thing but it is worth trying the software before you buy it if you can. Remember to get the person who will be the main user to test the software as well. Also consider how well the package can interact with other software you use. This is an advantage the Microsoft package may have when it's available.
7. Features Needed
I touched on this earlier when talking about thinking ahead as to where you business will be in 5 or 10 years time. Most accounting software packages come in several different versions. If you don't need certain features now and can't see a need for them in the future then don't buy them. The major differences are usually - number of users allowed, inventory management capability and number of reports available.
To sum up think ahead when planning your purchase of small business accounting software. You will make a much smarter business decision that will save you plenty of trouble and money in the future.
About the author:
Please visit us for more information and a feature by feature comparison of:
Small Business Accounting Software

3 Essential Tools for Starting and Maintaining a Small Business

3 Essential Tools for Starting and Maintaining a Small Business
by: Ryan Hough
We believe that there are 3 factors that drive the success of small businesses.

1) Acquiring start-up capital
2) Finding customers
3) Accounting for, budgeting and controlling sales and expenses

The following resources will help your small business achieve these success factors.
Acquiring Start-Up Capital

An adequate supply of capital is essential as many profitable businesses fail because they don뭪 have enough cash to pay their employees and suppliers. But what is an adequate supply of capital? The only way to tell is by doing a significant amount of research on your potential market and formally documenting this in a business plan. I뭢 sure you know that a business plan is a very important document that is crucial to convincing your banker to lend you money.

There are two ways to obtain a business plan.

1) Do it yourself by amending a business plan template, or
2) Hire a professional to do it for you.

Obviously obtain 1) will be a great deal cheaper.

Our research led to a website that has over 60 high quality and free business plan templates. We also found a directory that you can use to easily find a business plan writer in your city � where ever you live in the world.

Finding Customers

Finding customers is a difficult and expensive task for service business owners such as accountants, lawyers and plumbers. We believe that a cost effective marketing strategy for service business owners is to simply give all their personal contacts a few business cards.

Our research led to a few websites that have pre-designed business card templates. We felt that the diversity and quality of these designs was outstanding. In addition, we found that you can obtain a significant saving by finding a printing service on the Internet. We found that you could get 2,000 full color business cards for as little as US $150.

Accounting For, Budgeting and Controlling Revenue and Expenses

Accurate accounting is very important for small business owners. It뭩 essential that you have timely access to information that could make or break your business. If stocks are running low � you need to know about it. If a large proportion of your debtors haven뭪 paid � you need to know about it. If you do not react to these situations quickly you may have a situation where you don뭪 have enough money to pay your employees � or worse still someone is stealing cash out the till.

Our research led to a website that compares and reviews top accounting software for small businesses. The cheapest software cost US $89.99 and the most expensive software cost US $1,499. It was interesting to note that the top 3 ranked websites were not the most expensive and cost between US $250 - US $300.

Hopefully you now have an idea of some of the tools that you can use to grow and maintain your small business. If you would like to benefit from our research please visit our website. We do not charge for this research and offer the content freely on our website.

About the author:
Ryan Hough is the webmaster of best quality small business resources.com, who's aim is to help you save time and money by finding reviews and case studies that will enable you to choose the best resources at the right price.

5 Linking Strategies that Work

5 Linking Strategies that Work
by: Jinger Jarrett
One of the most effective ways to promote your business online, especially if you use search engine optimization to build traffic, is linking.
However, as a certified Web CEO professional, and someone who also uses only "white hat" optimization strategies, I see people make a lot of mistakes when using this technique.
Below are some of the strategies that I use to make linking more effective, as well as raise my rankings in the search engines.
1. Do your homework first.
You're probably wondering what "white hat" techniques are.
"White hat" techniques are techniques that will always work with the search engines, like writing articles, blogs, and press releases, and optimizing individual pages for the search engines.
These are the primary techniques I use in addition to linking because they work.
Just ask Tinu Abayomi-Paul, the owner of http://www.freetraffictip.com/. Tinu is an expert when it comes to using search engines to build traffic to her sites.
She wrote me the other day to thank me for "inspiring her". I'm not sure exactly what that means, but I do know that she uses a lot of the same techniques I do to promote my sites. She now has over 90,000 relevant entries in Google, more than a lot of the top "gurus" on the internet.
The fact is, the more pages you have listed in the search engines, and the more links you have pointing back to your site, the more likely you are to be found.
Although writing articles, blogs, press releases, and optimizing pages definitely works, you still have to do your homework. This means actually doing a search in the search engines to find out how sites get to the top, i.e. what keywords they use, how their pages are optimized, etc.
I use Alexa, http://www.alexa.com/, for this because it allows me to look at traffic stats, as well as see what sites are linked to eachother.
To get started, search for the keywords you are targeting. Take a good look at the sites at the top. This includes studying the keywords, titles, and descriptions they use in their headers. Also, read the text of the pages. It's not that hard to optimize your page(s). Just write search engine friendly content that repeats your keywords. Make your content easy for your readers to read and understand though.
Now this may sound juvenile, but again, it works. Tools like Keyword Density Analyzer, http://www.keyworddensityanalzyzer.com/, and Web CEO, http://www.smallbusinesshowto.com/ht/search.html, can tell you if you are on the right track.
You can also read Linking Matters, http://www.linkingmatters.com/. This short, and free ebook in PDF, will give you more tips on linking.
2. Link to complementary sites.
I get link requests all the time, and I have to reject about half of them. The reason why is that I won't link to sites that have nothing to do with mine.
I offer small business, internet marketing, and search engine optimization and submission products and services. Links to quote sites, joke sites, and shoe sites don't fit with this.
The key here is to understand that not only does Google, the most important of all the search engines, look at how many links are pointing back to your site, but they also look at the relevance of the links.
Sites that are similar, or complementary to yours, give you more credibility and higher page rank than having tons of sites pointing back to you that have nothing to do with your site.
Make the links pointing back to your site relevant.
3. Choose relevant, highly searched for, low competition keywords for your anchor text.
This tip relates to tip four. Before you start sending out link requests to other webmasters, make sure that you're targeting the right keywords. Not only are a lot of relevant links important, but your keywords should be keywords that will get you traffic.
4. Change your anchor text.
Recently Google decided that links with the same text between your {{a href=""}} and {{/a}} text should be different. Too many links pointing back to your site that had the same text "looks" like spam. This doesn't mean it is spam, and sometimes, you don't have control over how others link back to your site.
However, if you decide to exchange links with others, vary your anchor text.
5. Try other alternatives to software.
Although there are many software programs out there you can use to help you automate this process, I caution you to be careful when using this kind of software. Although it may speed things up for you, you may also end up with a lot of links pointing back to you that have no relevance. Also, these programs really won't help you as much as you think if you don't change your anchor text once in awhile.
If you do choose to use software to automate the process, make sure that you personalize your emails. Again, do your homework and make sure that you are actually sending out email to sites that complement yours. No one likes to receive emails that say "Dear Webmaster".
Using a directory script on your site can help you because others can visit your site and add their links. Just make sure that you check your directory once in awhile to see who is linking to you. Also, make sure that you set up your script in such a way that others have to have a link pointing back to you first before your script will accept their site.
Link Management Assistant - http://www.dirfile.com/link_management_assistant.htm
You can also find reciprocal link exchange sites like Link Metro, http://www.linkmetro.com/. Sites like this will allow you to choose your partners, search for new partners, and exchange links without being bombarded with email or generic requests.
Regardless of how you develop a linking strategy for your site, you need to develop one if you want high rankings in the search engines.
About the author:
Jinger Jarrett is a writer and internet marketer living in Alpharetta, Georgia. She teaches search engine optimization strategies "for the rest of us". Get her best strategies, as well as a copy of her "Search Engine Secrets" ebook for free, when you visit her site at http://www.jingerjarrett.com/

5 Good Reasons For Using Yahoogroups To Start Your Own Ezine

5 Good Reasons For Using Yahoogroups To Start Your Own Ezine
by: Silvia Hartmann
List servers and list serving software can be a TOTAL NIGHTMARE. Trust me, I know ...
If you are new to Internet Marketing, or just new to the way of web business, and there's all these other things to learn and think about, there are five VERY good reasons to leave commercial list serving software systems alone for now and simply use a Yahoogroup to do all the work for you.
1. EVERYBODY Knows ...
... what a Yahoogroup is, and even if they don't, they'll soon pick it up. By using Yahoogroups, you are tapping into a long, long established institution that is globally known and trusted; this will make it much easier to get people who don't really know you yet to subscribe to your ezine or newsletter.
2. Yahoogroups are very easy.
Even for absolute beginners, Yahoogroups are easy to set up and easy to manage. You don't have to worry about the vagaries of AOL emails, double opt in procedures, anti-spam declarations, unsubscription features or any of it, it's all taken care of for you. They also come with little sign up boxes and buttons, and the admin interface, although not exactly intuitive, can soon be worked out by trial and error.
3. Yahoogroups messages don't get caught in spam filters.
Spam filters are the SCOURGE of ezines and email delivery. When you send your messages via the Yahoogroups delivery system, this is not a problem; as Yahoo is such a mega beast, it has its own exceptions in mostly all spam filters known to mankind and your messages WILL at least reach their intended recipients.
4. Yahoogroups have useful extra features.
You can do a lot with a Yahoogroup if you are willing to spent some time on it. Weblinks, an attractive group page, bookmarks, file downloads and more are all available for the beginner web entrepreneur to optimise and use, easily at that.
5. Yahoogroups are FREE.
Alright, so the group messages carry third party advertising, but that is a very small price to pay for access to a system that can easily and very elegantly serve hundreds of thousands of messages, that is reliable and steady and so well known. Other than that, there are no set up fees, no ongoing charges, and it's there for you whenever you want it.
Once you are ready to do so, you can export your list and put it on your own personal commercial list server systems, complete with technicians who take care of everything behind the scenes - until then, and if you haven't done this before, to simply use Yahoogroups for ezine delivery is a really good way to get started with your ezine and to build up your subscriber base.
About the author:
Silvia Hartmann is the author of MindMillion. You can get a GREAT free wealth booster course written by Silvia at http://mindmillion.com/60/

5 Critical Steps to Protecting Your Computer on the Internet

by: John Lenaghan
Spyware, viruses and worms... oh my!
If you are connected to the internet, you need to make sure you get your computer set up properly if you want to avoid problems down the road.
With all the viruses, spyware and other threats on the internet today, no computer should be set up without the proper protection.
And that protection needs to be in place as soon after you hook up your new machine as possible.
The following five steps will make your computer a much harder target for threats. You still won't be completely immune to problems, but 99% of the time the threat will pass you by, looking for the easy mark.
1. Running a Personal Firewall
A personal firewall is software that basically makes your computer invisible to hackers, worms and other threats that can infect your computer over the internet.
Setting up a firewall is the absolute first thing you should do if you're going to connect to the internet. Without a firewall, your computer could get infected in as little as one minute after connecting.
If you have a brand new computer running Windows XP Service Pack 2, there is a firewall built into Windows. It will already have been turned on when you first set up your computer.
If you're running an older version of Windows, even an earlier version of Windows XP, there is no firewall automatically set up for you. In this case there are two possibilities:
- Your computer came pre-loaded with a firewall such as Norton Internet Security or McAfee Internet Security
- You have no firewall installed and should download one ASAP.
If you don't have any personal firewall software installed, you should do so right away. Zone Alarm is a very good firewall program that has a version that you can download and install for free.
You can download the free version of Zone Alarm from http://www.computer-help-squad.com/zonealarm
2. Turn on Windows Updates
Again, if you're running Windows XP Service Pack 2 this is already set up, but otherwise you should turn on Windows Updates. Microsoft releases updates for security problems and other bugs in Windows on a regular basis.
These updates will keep your computer running better, and they often fix security issues that could compromise your information or privacy.
If you are running Windows XP Service Pack 2, you can double-check that automatic updates are turned on by clicking Start, then click Control Panel, then double-click Security Center. The window that opens will tell you if automatic updates are turned on, and lets you turn them on if they're not.
To turn on automatic updates in earlier versions of Windows XP, click on the Start menu, click Control Panel and then double-click on System. On the "Automatic Updates" tab, click the option to "Automatically download the updates and install them on the schedule I specify."
To turn them on in Windows 2000, click on Start, click Control Panel and then double-click on Automatic Updates. Again, click the option to "automatically download the updates and install them on the schedule I specify."
Now when Microsoft releases updates, they will be downloaded for you automatically and Windows will tell you when they are ready to be installed.
3. Install & Update Antivirus Software
Most new computers come with antivirus software these days. You might have Norton, McAfee, PC-Cillin or another brand. No matter what program you have, you will need to update it when you get connected to the internet.
It doesn't matter how new your computer is - there will be new viruses, and new updates for the antivirus software, since it was loaded.
The exact process is different for each brand of antivirus program, but most of them will have an icon in the bottom right corner of your desktop, beside the time. The icon might be a picture of a shield (McAfee), a stethoscope (Norton) or something else.
In most cases, if you point to the icon for your antivirus and click the right mouse button, a menu will pop up with an update option. It could be simply called update or could be something like Live Update or Download Latest Updates. If you click on the update option (with the left button this time) it will install the newest updates for you.
If you're not sure which icon is for your antivirus software, just point to each one for a few seconds and a little title should pop up telling you what it is.
4. Install Anti-Spyware Software
Spyware - and other things known as adware and malware - is becoming as big a problem as viruses. Spyware programs can cause a lot of problems with your computer, not to mention they can track your personal information and you never know where it's being sent.
Some new computers might includes antispyware software, but most of them don't yet. There are quite a few anti-spyware programs available, some free and some not. The one I recommend is from Microsoft and is one of the free ones.
One of the reasons I like it is because it always runs in the background and will automatically catch a lot of spyware before it gets on your computer.
Many of the other programs don't catch it until you run a scan. Not only does this allow things to get on your computer, it also means you have to actually remember to run a scan.
You can download the free Microsoft Antispyware from http://www.computer-help-squad.com/antispyware
5. Set up a Free Email Account
This last item is not as critical as the first four, but I would highly recommend you set up an email account with one of the free services like Hotmail or Gmail.
Once you're on the internet, you'll find a lot of useful information that you want that requires you to provide an email address. In some cases, these people will end up sending you a bunch of spam.
If you use a free email account to sign up for anything that you don't know for sure you can trust, it's not going to fill your main email with a bunch of junk.
This goes for anything really, not just online information. If you're entering a contest or signing up for anything offline and you don't know where your information could end up being used, I would suggest using your free email address.
If worse comes to worse, and your free email address gets inundated with spam, you can always just set up a new one and let the old one expire.
Some of the better free email services are http://www.hotmail.com/, http://www.gmail.com/ and http://www.yahoomail.com/.
If you've had your computer for a while and never done any of these things, you should still take these steps to get it set up properly. It will definitely save you a lot of time - and possibly money - as you use your system.
About the author:
John Lenaghan offers easy-to-understand advice at the Computer Help Squad website. Find out more about these 5 steps - sign up for our newsletter and receive your free 5-part guide at http://www.computer-help-squad.com/5steps

3 Ways To STOP Affiliate Link "Hijackers"

by: Jim Edwards
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Let's face the facts!
Almost everyone online today is looking to make or save a buck any way they can. In the past, most of the people who clicked on your affiliate links used to purchase without a second thought... but, as times get tougher online, it seems a growing number won't!
As money gets tighter and product prices rise, people who know how to manipulate the system will sometimes replace your affiliate ID with theirs and "hijack" your commissions.
Here's an example:
Let's say your affiliate link is www.ebookaboutcats.com/?live-well.
Say the highjacker uses the affiliate ID of captain-hook. What he would do is replace your ID with his, and buy from the URL www.ebookaboutcats.com/?captain-hook.
The bottom line: the hijacker puts your money in his pocket.
In other cases, they can't stand the thought of you "making money off them" so they bypass you by simply chopping off the end of your affiliate link that contains your ID.
Instead of buying from www.ebookaboutcats.com/?live-well, the bypasser will simply "chop off" the affiliate ID at the end and simply buy from the plain URL http://www.ebookaboutcats.com/ --without your affiliate ID attached!
Either way, you get cheated out of your rightful commission.
To help you fight these affiliate link hijackers I offer a couple of my best (proven and battle tested) tips, which will at least confuse these "hijackers" and, in many cases, often defeat and disarm them completely.
Side Note: If someone really, really wants to steal your affiliate commission, they will find a way; however, most hijackers are just opportunists who will only act if they see an easy buck.
The first and cheapest way to hide your affiliate links is using a javascript redirect page. This is where you hide your affiliate link in a page on your site using a simple javascript that redirects people to your affiliate link.
It works great not to expose your "naked" affiliate link in your actual email messages and ezine ads, but, once people get redirected to the true affiliate link, many affiliate programs expose the affiliate link along with your ID in the browser address bar.
Here's an example of a redirect script in action. Click => http://www.ebookfire.com/esejs.html
Notice how the link takes you to a page where you can see my affiliate ID, ebookfire, in your web browser's address bar.
Like it or not, someone can replace my ID with theirs and "hijack" the commission... but at least the redirect script keeps them from immediately seeing my "naked" affiliate link (http://hop.clickbank.net/?ebookfire/ebksecrets) when I publish it in my newsletter, email, or on my website.
You can get free redirect scripts just about anywhere you find free javascripts. Here is the script I use http://www.ebookfire.com/jrs.shtml.
A better way to hide your affiliate links is using a zero-frame or "invisible" frame that masks the affiliate link by making it appear you are sending people to a page on your website. In reality, you are actually sending them to your affiliate link.
This is the technique used by those "sub-domain" redirect services that provide you with urls like http://ese.ebookfire.net/.
While giving someone a link like that is much better than using a "naked" affiliate link such as http://hop.clickbank.net/?ebookfire/ebksecrets, there is a problem. As soon as someone does a "view >> source" in their web browser they'll see your naked affiliate link plain as day... which instantly blows your cover!
Currently the best way to protect your affiliate commissions from ruthless hijackers is to use a combination of a zero- frame page along with URL encryption. This involves sending someone to URL that looks like a page on your site, but actually pulls in your affiliate link like those "sub- domain" services. However, there's one critical difference...
If someone does a "view >> source" in their browser, you have added protection in that all they will see is a jumble of computer code instead of your naked affiliate link.
Check out this example of a zero-frame with URL encryption in action. Click => http://www.ebookfire.com/ese.html
Side Note: Beware of cloaking scripts that use javascript to mask your affiliate link because they could malfunction in some web browsers.
Here's the bottom line: if you are going to sell through other people's affiliate programs, never send a "naked" affiliate link... you're just asking for people to hijack or bypass you if you do.
If you want to get paid more often through your affiliate links, make sure it's not obvious you're referring people to an affiliate link. If they can't easily see how to hijack or bypass your link, a lot more people who would have taken the money out of your pocket will just go ahead and buy through your link - which is, after all, the whole point! :-)

About the author:
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com/

3 Simple Ways To Save A Bunch Of Money When Buying A New Computer!

3 Simple Ways To Save A Bunch Of Money When Buying A New Computer!

by: Kris Bickell
Looking to buy a new computer?
Overwhelmed by all of the options available to you?
Stressed by the high cost of computers today?
For most people, buying a new computer does not have to be as stressful as buying a new car. Nor does it have to be as expensive. If you뭨e like most people, and you have a limited budget for buying a computer, then you need to try to get as much computer for your money as possible.
Here are 3 simple ways anyone can save money when buying a new computer:
1) Shop around for best deal.
Sounds pretty obvious. But many people don뭪 realize they don뭪 need the fastest, most expensive computer with the most 밻xtras�. In fact, if you are already using an older computer, even the least expensive new computer will be a big upgrade. If you don뭪 know a lot about computers, you can learn a lot by shopping around. Ask lots of questions, compare prices, compare features, then find the best price. Shop at your local electronics store, and look for the best deals online. You뭠l be surprised at how much money you can save by shopping around!
2) Install your own 밻xtras�
Many computers you will find in a store have a lot of extra software already installed. While this is convenient, it is not always the best way for you to save money. Also, while many of these extras sound good, you don뭪 always need them. You can often find better deals by shopping around separately for your own software extras (such as a word processor, anti-virus, popup blocker, spyware removal, games, etc). And some of these you can get for free. So before you buy the 밼ully loaded� computer, ask yourself if you really need all the extras, then shop around to see if you can buy a scaled down computer - and get the extras yourself for much less!
3) Don뭪 buy extended warranty
If you are not a computer 뱓echie�, the extended warranties offered by the computer retailers often sound like a good idea. After all, who wants to be bothered paying for service on a computer after you buy it. But keep in mind that most computers come with a warranty, and most computer problems will either happen at the beginning (when you still have the warranty in effect) or much later (when it might be cheaper to buy a new computer). Technology changes very quickly these days. So consider whether or not it뭩 worth the inflated price of the extended warranty. And, if you really feel you need the extended warranty, then ask to purchase it at a lower price. Not all retailers will negotiate on the warranty, but some will. And whether you buy the extended warranty or not, make sure you back up all your files periodically, just in case!
If you have an unlimited budget, consider yourself lucky. And if you do business on the computer, make sure you get what you need, while trying to keep the price down. At any price, buying something that does not fit your needs is not a good deal.
Hope you find these tips helpful, and happy computer shopping!
About the author:
Kris Bickell is the owner of Hi-Speed-Internet.com, a helpful site for consumers comparing high speed internet services. For information on high speed DSL, Cable, and Wireless Internet, visit: http://www.hi-speed-internet.com,and/ sign up for the free email course �5 Simple Ways To Increase Your Computer Speed

3 Simple Tips For Making Money Online Even If You Don’t Have Anything To Sell!

3 Simple Tips For Making Money Online Even If You Don’t Have Anything To Sell!
by: Kris Bickell
Have an idea about making money online but don’t know where to start?
There are several ways to make money on the Internet – even if you don’t have a product to sell. Keep in mind that running an online business takes time and effort, just like running any business. However, you can get started without any products, which is one less roadblock for most people wanting to start a business.
You don’t need to be a computer expert to run an online business, but you do need to either be able to set up a website, or have the resources to pay someone else to do it for you.
Here are 3 simple ways to make money online even if you don’t have your own product:
Affiliate programs
Being an affiliate means you are selling other people’s products, and you get a percentage of the sale, or you make a small fee for each person who requests more information. Most major retailers offer affiliate programs, along with many smaller retailers (with lots of good products and services). It’s not a good idea to try to compete with an established retailer like Wal-Mart, Target, or Circuit City. A better way to make money is to find a “niche” that serves a smaller group of people, that you can easily reach.
For example, rather than selling sporting goods to everyone, you might start a fishing site that sells canoes and fishing products to people who like fresh water fishing. You can also find smaller retailers who may offer more specialized products to those who know a lot about fishing, while selling the basics from Wal-Mart to beginners.
A good place to start is Commission Junction (http://www.cj.com/), and you’ll get an idea of the products you can offer. Be creative in finding your niche, start with something you know a little about, or enjoy doing, and before long you can be making money online!
Adsense from Google
Adsense is an advertising program from search engine Google.com (there are other advertising programs you can offer, but for now Google’s is the biggest and most popular). By placing ads on your site, you earn money for each person who clicks on the ad. Google will automatically determine which ads are best for your site, based on the topic of each web page. All you have to do is place the code on your web page, and Google does the rest.
You can also sell individual ads, and determine your own terms and price. But using a program like Google is simple, and if your set gets a lot of visitors, you can make good money. Again, the best way to succeed is to find a niche, create a website around that topic, and Google will be able to determine the best ads for your visitors.
Write a “How-To” booklet
If you don’t want to sell other people’s products, but don’t have a lot of money to create your own, a simple way to get started is to write your own “how-to” booklet. Pick a topic you know enough to write about, and start writing. Information products are always good sellers – the key is to solve a particular problem. “How to catch fresh water fish” or “How to plan a fishing vacation on a tight budget” are possibilities for the fishing niche mentioned above.
To learn more, do a search for “creating information products” or “writing e-books”, and you will find lots of resources. Once you create your product, Clickbank.com offers a simple service to help you sell your information product, and there are others to help you get started.
Again, be creative, there are lots of problems out there that people need help with. And offering a good solution can make you lots of money!
Making money online takes more than just building a website. You need to pick the right products or services. Then you need to find the right audience to sell those products and services. Then you need to promote your website to enough people so you can make money. For now, you should have enough ideas to get you started – even if you don’t have a product to sell yet!
About the author:
Kris Bickell is the owner of Hi-Speed-Internet.com, a helpful site for consumers comparing high speed internet services. For information on high speed DSL, Cable, and Wireless Internet, visit: http://www.hi-speed-internet.com,and/ sign up for the free email course “5 Simple Ways To Increase Your Computer Speed”. 

3 Fastest Ways To Get Traffic To Any Website

by: Jim Edwards
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com/
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After all the debate over website design, shopping carts
and credit card processors, every website owner eventually
comes to the startling realization that they need one more
thing to survive - website traffic!
Without website traffic it's the same as building an
expensive billboard and, instead of placing it alongside a
busy highway, hiding it in your *basement* where nobody can
see it.
Upon realizing they need traffic, most website owners run
out and start blowing chunks of money and time trying to
get "hits," but they fail to grasp that there are really
only three (3) reliable ways to get traffic to any website.
Method #1 - Buy Traffic
Currently, the fastest way to get traffic to any website
involves using the little classified ads on the right side
of search giant Google's results pages.
Called Google AdWords, the system allows any advertiser to
open an account with a $5 activation fee and start seeing
their ads appear on Google within about 15 minutes.
Advertisers only pay when visitors actually click through
from their ad on Google to their website or affiliate link.
Overture.com also sells traffic by the click, but they make
you wait three to five days to go through their editorial
review process before allowing ads to appear on their
network.
You can also buy advertising on dozens of other pay-per-
click search engines.
They all follow the same basic model of only charging
advertisers for targeted visitors who read an ad based on a
keyword search and decide to click through for more
information.
Log on to http://www.payperclicksearchengines.com/ for a list of
over 600 choices ranked by market penetration.
A word to the wise on pay-per-click advertising: Watch your
costs and track and measure everything. Even though you can
get traffic for as little as a penny, you should track your
results by search engine and by individual keyword if you
want maximum success.
Many a company has lost its entire advertising budget
paying only a nickel or a dime per click, but not watching
their conversion rates and pouring money into keywords that
don't convert... while neglecting the keywords that do
bring sales (mainly because they don't know which is
which!).
Method #2 - Borrow Traffic
If you need traffic to a website, then borrow it from
people who already have it... especially people with lists
of loyal subscribers or traffic from search engines,
affiliates, or other steady sources.
"Endorsed Mailings" and "Reciprocal Linking" by other
people represent the two fastest ways to borrow someone
else's traffic.
If they maintain a list of subscribers, convince them to
send an email out to their people telling them why they
should check out your site.
Also, negotiate a prominent link on their web pages to
siphon off targeted visitors who find their website.
Often the best way to persuade someone to do this involves
paying them a commission, agreeing to do a similar mailing,
or providing a link to them on your site (or a combination
of all three).
Imagine how much traffic you could get if someone with a
list of 10,000 loyal subscribers told their people to go
look at your website!
Method #3 Recycle Traffic
The most economical way to get traffic involves turning
one-time visitors into regular, repeat visitors that you
direct to multiple sites over time.
You do this by pulling website visitors into your sphere of
influence by enticing them to sign up for your newsletter,
autoresponder sequence, or "mini-course."
Then you keep in contact with regular articles, special
reports, and recommendations enticing them to visit your
own and other people's websites.
Ultimately, every website owner should orient all of their
marketing efforts towards this end of developing a stream
of recycled traffic, because it costs the least and creates
the best return on time and money invested.
It doesn't matter if you promote your own product, promote
only as an affiliate, or some combination of the two... if
you don't recycle traffic and get more than one hit out of
each visitor, you're making one of the biggest mistakes
anyone can make online.

About the author:
Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use free articles to quickly drive thousands of targeted
visitors to your website or affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors to
your website for weeks, even months... without spending a
dime on advertising! ==> http://www.turnwordsintotraffic.com/